Attie Building - Tour Q&A

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One of the questions I got the most on my tours with Turner Classic Film Festival attendees this year was “What is THAT building?” (THAT = the Attie Building, 6436 Hollywood Blvd.)  I was pleasantly suprised that they were pointing to the beautiful Art Deco architecture, ABOVE the newly-famous La La Land mural on the wall, which is what most people notice when they pass.

Built in 1931 as a retail location, the Attie Building sits at the southwest corner of Wilcox Avenue and Hollywood Boulevard.  Despite its humble lower level, the upper floor of the two story structure is crowned with lovely art deco features including finely detailed floral and fauna patterns. Elaborately carved panels are topped by a series of piers along the roofline.  Each pier frames three recessed sash windows, the frames painted an eye-catching red that pops against the decorative tiles in shades of gray. No wonder it caught the eye of festival-goers that appreciate seeing classic Hollywood architecture in person after years of watching it on TCM.

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The two main questions I got regarding the Attie Building were the architect, and what the building has been used for in the past.  Here is what I’ve been able to dig up so far:

Originally, in late 1904 - early 1905, Hollywood founder Mrs. Daeida Wilcox Beveridge had Wilcox hall constructed on this site.  Wilcox hall housed a banking room, a Prospect Avenue store, and two storefronts on the Cahuenga side of the building. The banking space was occupied by Mrs. Beveridge’s bank of choice, Southwestern National Bank.  The upper floor featured an office, a billiards and card room, and a dance hall that also had a platform so the room could be used for meetings and presentations. Soft drinks and cigars were sold on the upper floor.  Wilcox Hall was eventually demolished, and the Attie building went up in 1931.

 

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H.A. Minton is listed on some of the building permits as the architect, but his name does not appear on the original permit filed.  The intent for the building was “Stores and Offices” and the building has been a commercial site for the entirety of its existence.

Perusing city directories, here are some businesses I’ve found listed at this address:

Wilcox Hall (demolished)

  • 1910-1911: Hollywood Realty Co. 100 W Hollywood Blvd
  • 1912: Citizens Savings Bank 1912 - 100 E Hollywood Blvd
  • Confectionery: 1913-1916

Attie Building:

  • David Luggage: 1932
  • Postal Telegraph: Cable Company: 1926-1942 
  • Florsheim Shoes: 1946 

Most recently the building was home to the Playmates Lingerie store, and it’s now part of a larger development underway by LeFrak. Thanks for reading, and keep sending me your questions!