Virtual Chic: Elevate Your Zoom Aesthetic
Last week we talked about how your appearance can impact the perception other people have of you. This week, let’s do some practical application with that knowledge - specifically, how can you show up as your best self on Zoom?
Zoom is a fact of life, and I love the convenience and flexibility it offers for our business and personal lives. But the way you show up in person doesn’t always translate on camera, so Zoom can trip us up when it comes to the impression we want to make.
As someone who regularly shows up on Zoom for different occasions, here are some tips on how to style yourself so you are in control of how you show virtually:
Grooming
Tame your hair - on camera, a smooth style usually works best, so at minimum make sure your hair is neat and flyaways aren’t stealing the spotlight.
Makeup - I find that the best approach to makeup on camera is to focus on hiding flaws and emphasizing expressive features, like lips and eyes, as these are primarily how others read our communication. Matte makeup usually works best since shimmery products can be extra shiny on camera. A lot of color can be distracting, so keep it mostly natural. However, always consider your lighting source - if it’s super bright you can use a bit more color than usual so you're not washed out.
2. Clothing
Structured clothing like a blazer, button down shirt, or an interesting, sculptural detail or neckline look professional as opposed to more shapeless silhouettes which can look sloppy.
Shiny fabrics can reflect a lot of light and appear distorted while fabrics like velvet, thick cotton, or suede fabrics (or anything matte) absorb the light and create a smooth body profile line.
And speaking of distorted - avoid very small prints, (tiny versions of the following especially: checked patterns, narrow stripes, zig-zags, herringbone, and polka dots) tend to vibrate on-screen and distract the viewers from what is being shared in the video.
Also avoid very large logos or message tops - you don’t want people trying to figure out what your shirt says instead of listening to you.
A safe bet is to opt for medium-sized patterns. A printed shirt under a sweater or blazer can also balance a print so it’s not overwhelming.
The great news is that comfort is key to feeling more confident on the camera! If you wear something that you think looks good on you but makes you uncomfortable, you'll be worried about that instead of focusing on the call. So feel free to choose a dress you're comfortable in, within reason. Make sure your bottoms are appropriate in case you have to stand up for any reason!
3. Color
It’s best to wear colors that contrast with your skin tone and background - dark red, teal, sapphire blue, emerald green, and coral pop on the screen, but not too much and look great with almost all skin tones.
High-contrast colors, such as black and white, are harsh on the camera and pose some technical problems. Black absorbs all surrounding color, giving you a "floating head" effect. It can also make you look washed out by enhancing the appearance of skin imperfections like dark circles under your eyes. If you have a pale complexion, avoid wearing pure white clothing as it can make your body and face disappear. A little white or black is okay peeking out from under a solid jacket or a tie, but if you’re not a fan of color your best bet is to opt for something neutral, such as gray or light blue.
Deeply saturated colors, such as bright red, hot pink, and orange, tend to bleed on camera and overpower the rest of the scene, making your face look flushed.
Pastels, such as pale blue and light green, are always flattering on the screen. However, very pale pastels can sometimes look white and be visually overwhelming. Don't wear colors that match your skin tone - especially since this can create an optical illusion making it look like you're nude. Instead, wear something that complements your complexion, such as gray, light blue, lilac, or cobalt.
4. Accessories
I love a good accessory game on Zoom, but be mindful of the size, and if it makes any noise. Dangly bracelets, earrings, or bangles can be loud or create distracting movement. A simple statement piece, a classic necklace, earrings, or a brooch can look interesting and elegant. But watch out for jewelry that is too flashy, large, or competes with the line of your clothing.
All that said, take what suits you and toss the rest - this advice is to help you sort through what best suits the tone of the call and how you want to present yourself.
Did any of these tips resonate with you? Let me know in the comments!
If you’re ready to level up on more than just Zoom, let’s chat! Schedule a complimentary call here.